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SCORE BaJa 500 Media Impact This issue will be devoted to the extended coverage of the BFGoodrich Tires 53rd SCORE Baja 500 Presented by 4 Wheel Parts. This historical race was once again a great success, being able to be operational with an increased 240 entries, versus last year's COVID delayed SCORE Baja 500's 129 entries, and matching the entries of the 2019 race. On-Site media exposure from the attending media also returned with 156 media credentials issued to the press from across the U.S. and foreign countries. This was a big increase from last year, even with COVID protocols still active for this race. Another benchmark for the success measurement, is the SCORE Baja 500 media impact that supports the races, sponsors, and participating teams. These overview report data sources come from SCORE Facebook, Instagram and YouTube social media channels, along with the SCORE Website race week’s audience, SCORE Journal SCORE Baja 500 Preview issue, and from outside social media tracking and evaluation source, HOOKIT. These highlights include: Hookit Number from 5/11 to 7/6 2.1k Social Media posts analyzed 4.69M Video Views Analyzed 1.05M Branded Posts 1.1k Total Branded Posts 604 Interactive Branded Posts 2.52M Video Views 20.2M Impressions on Branded Posts SCORE Social Media (6/7-21) Total People Reached - 2,648,438 Total Engagements - 314,372 Live Stream - Total - 497,187 Viewers - Contingency Day - 143,396 - Race Day - 353,791 SCORE Web/App - Race Week 6/9-15 Total Website Audience - 2,312,327 Live Tracking Views - 512,366 SCORE App - Active Downloads - 138,800 - Total Sessions - 448,262 SCORE Journal - May SCORE Baja 500 Preview Issue (Live from May 20 - June 21) Total Reader / Viewers - 2,501,111 Spanish Edition - 212,453 SCORE. JOURNAL MARKETING & SALES DIRECTOR Publisher Jim Ryan EDITORIAL DS Media LLC Dan Sanchez Mike Vieria Larry Saavedra Elijah Sanchez CONTRIBUTORS Stuart Bourdon Jack Wright GM SALES & DIGITAL OPERATIONS DerDiZ Media Inc. Todd Horne CREATIVE DIRECTOR DerDiZ Media Inc. Ashley Hanks Horne SCORE STAFF Dominic Clark, SCORE Media Operations ART EUGENIO SCORE Official Photographer Cover Photo Cover Photo by Jack Wright NMedia3 And Get Some Photo PUBLISHED BY SCORE MARKETING LLC 465 South Meadows Parkway #6 Reno, NV 89521, 775-852-8907 Cover and contents are protected by copyright and must not be reproduced in any form or in part, without the prior written consent of the publisher. ®

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