FASHION
18 www.guestlist.net
Issue 52 / 2013
guestlist shoots you
Calin
Top: Topshop
Skirt: American Apparel
Necklace: etsy.com
designer of
Kelly
Jumper: Vintage
Shorts: Urban Outfitters
Bag: Vintage
Never second
TAB | guestlist.net
TAB / guestlist.net
Introducing something fresh and representing proudly for the UK these guys
bring back the element of hand drawn illustrations using original imagery and
minimal colour. Only launching this year, they have already been gaining a lot of
love
and are topped for big things. We caught up with Andy co- owner of the brand to
get the latest.
Firstly can you tell us a little bit of the history behind Never Second how did it all kick
off for you?
Never Second is a collaborative project between myself Andy and long term
friend and collaborator Matt. We've both
got history within the streetwear industry and creating our own label was something that we had planned for quite a while,
it just seemed like a logical step for us.
What is the inspiration and philosophy
behind the brand?
We are proud to be a British brand and so
this factors into a lot of our designs. Going
forward we want it to factor in a lot more,
while maintaining focus on the aspects that
are relevant to the brand. For instance, we
adopted the motto 'Utrinque Paratus' which
means 'Ready For Anything'. It comes from
the Parachute Regiment and fits really
well with the kind of message we want to
put out and the ideology behind the brand.
This way of thinking with a bit of British Grit
thrown in is what fuels our design ethos.
You only started up this year, how have you
found the whole process? You seem to be
getting a lot of love already!
We've both produced clothing in various
forms before so the process isn't new to us.
The production side of things has been fine,
a few slight hiccups but nothing too major.
We're fortunate to have the support of a lot
of good people around us. I think the feedback has been great so far which we believe
proves our point that there is a strong future for hand drawn, well executed graphics.
You have a theme in your garms that pride
Great Britain with your hand drawn illustrations, is this an important factor in your
brand?
We think that things have become quite repetitive and a little lazy recently in streetwear and
we didn't want to go down the route of using
photo prints and slogan tees etc so bringing
back the hand drawn element and using original imagery is definitely an important factor.
Celebrating our British pride is just a natural