Issue link: http://read.uberflip.com/i/1404467
WWW.POTATOGROWER.COM 45 4092-4Greentronics13s.indd 1 4092-4Greentronics13s.indd 1 7/20/21 9:29 AM 7/20/21 9:29 AM Disinfecting Services can provide you with the service, equipment or chemicals you need. Give us a call today! Formerly known as Potato Services of Idaho www.disinfectingservices.net Celebrating 28 years in business! Contact Us at (208) 356-5332 or (800) 458-5332 Garrett: (208) 390-4573 Terry: (208) 390-5332 disinfecting.garrettp@gmail.com Registered Disinfectant and Sanitizer Concentrated Detergent Formerly known as www.disinfectingservices.net Cell Guard TM Neutralizes Biological Pathogens Concentrated Detergent Buy a 5-gallon jug of Bio Ultra Detergent and receive a free foamer (limit of 1 per customer) 4092-3DisinfectingServices13s.indd 1 4092-3DisinfectingServices13s.indd 1 7/15/21 9:07 AM 7/15/21 9:07 AM "Potatoes Have Appeal" bins showcase 10-pound bags of Wisconsin russets from Alsum Farms & Produce. Menards anticipates strong purchases that offer convenience for consumers in the chain's ever-growing grocery section. But the excitement doesn't end there. Menards is tying Wisconsin potatoes to its motorsports program and associated racing promotion through the National Hot Rod Association (NHRA). Not only does this align perfectly with the chain's target audience, but the summer timing was impeccable. That's why the look and feel of the May promotion was centered around grilling, according to Alsum marketing manager Christine Lindner. "Warmer weather signifies the grilling season has arrived as families spend more time outdoors," she said. "Menards is the perfect retail outlet to partner with as homeowners beautify their outdoor living spaces, fire up grills and power their performance with Wisconsin potatoes from Menards." Having sports as the connection brings to light other vital elements, like the importance of buying local and the nutrition Wisconsin potatoes naturally provide. "Not only does this promotion encourage consumers to buy local, but it also showcases a versatile vegetable that is packed full of nutrition and flavor and goes great on the grill," says Lindner. "It's more important now than ever to focus on health and wellness in being the best version of yourself, and that requires fueling your body with the nutrients it craves. "Wisconsin potatoes supply the energy you need to get through each day," Lindner continues. "They also provide 30 percent of your daily recommended value of vitamin C, which is good news for maintaining a strong immune system." Besides the bins in stores, NHRA fans will see online advertising and decals on racecars, hear a commercial on the jumbotron at races thanking consumers for buying Wisconsin potatoes, and learn that they can find Wisconsin potatoes at their local Menards. This is a great opportunity that fosters a Wisconsin-based partnership emphasizing the importance of and need for consumers to buy local and buy Wisconsin potatoes.