September/October 2021

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VERY FOUR YEARS, the ice rink industry receives a jolt of enthusiasm, immense interest, and inspiration courtesy of Olympic Winter Games. Historically, the ice rink industry has had its best years during and following the Winter Olympics due in part to the sheer vol- ume of mass media coverage and primetime television program- ming. The last event in Vancouver was no exception, as most rinks in the U.S. experienced higher public skate attendance and increased skating and hockey lesson program participants compared to the previous year. E Capitalizing on the 2022 Olympic Winter Games in Beijing, China by U.S. ICE RINK ASSOCIATION STAFF 36 / SEPTEMBER.OCTOBER.2021 USICERINKS.COM PHOTO: USA HOCKEY, US FIGURE SKATING, USA CURLING Go For Gold at Your Rink

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