VERY FOUR YEARS, the ice rink industry receives a jolt
of enthusiasm, immense interest, and inspiration courtesy of
Olympic Winter Games.
Historically, the ice rink industry has had its best years during
and following the Winter Olympics due in part to the sheer vol-
ume of mass media coverage and primetime television program-
ming. The last event in Vancouver was no exception, as most rinks in the U.S.
experienced higher public skate attendance and increased skating and hockey
lesson program participants compared to the previous year.
E
Capitalizing on
the 2022 Olympic
Winter Games in
Beijing, China
by U.S. ICE RINK
ASSOCIATION STAFF
36 / SEPTEMBER.OCTOBER.2021 USICERINKS.COM
PHOTO: USA HOCKEY, US FIGURE SKATING, USA CURLING
Go For Gold
at Your Rink
