Potato Grower

August Potato/IGSA 2010

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INDUSTRY LUNCHEON | BY TYLER J. BAUM Insights from a Produce Expert Luncheon speaker to weigh in on industry THIS YEAR’S INDUSTRY LUNCHEON will feature Bruce Peterson, a produce expert who established a long career at Wal- Mart before beginning his own consulting company. Bruce is the founder and president of Peterson Insights, Inc., a consulting company specializing in helping fresh food companies successfully navigate through a wide variety of complex challenges. Bruce is a 39-year veteran of the produce industry. He began his food career bagging groceries for a supermarket chain in his hometown of Detroit, Mich., in 1970. Bruce worked for several notable supermarket chains, as well as owned and operated a wholesale produce company. Bruce is best known for the time he spent as Senior Vice President of Perishables for Wal-Mart Stores, Inc. Bruce joined Wal-Mart as the Produce Director in 1991 after being interviewed by none other than Sam Walton himself. During his 17-year career at Wal-Mart, Bruce saw the company grow from six Supercenters to over 2,300 16 IGSA 2010 IGSA “Idaho Potatoes...Safe and Sustainable Food for Today and Tomorrow”

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