Issue link: http://read.uberflip.com/i/14183
USPB Work Done with Mexico, 2010 FEBRUARY Healthy potato PR was featured in the Mexican media, with 11 pick-ups of information about potato nutrition in different print and website media. These pick- ups were made by Cocina Estrella magazine, Kena magazine, Pasion por la Cocina magazine, El Informador newspaper, Cocina Especial magazine and the Cocina Especial website (six pick-ups). Mexican media contacts were provided with one press release from the USPB, named, “How to prepare potatoes for not gaining weight.” Press releases are distributed to the Mexican media electronically as newsletters, in order to reach a higher number of contacts. APRIL–MAY The USPB Mexican representative worked with the second-largest supermarket “I think it’s important that growers and the state groups such as the IGSA and IPC continue to support the council in their efforts to gain access,” he says. PG chain in Mexico, Soriana, to promote U.S. table-stock potatoes in the border cities of Mexicali, Tijuana, Ciudad Juarez, Reynosa and Laredo. Carried out in April and May, the promotions consisted of 75 days of in-store sampling in 15 outlets. U.S. fresh potato exports to Mexico have increased by 63 percent in volume to 55,535 metric tons from July 2009 to March 2010, compared to the same period the previous year. 21