GBI Magazine

Gold and Black Illustrated July-August 2013

Gold and Black is a multi-platform media company that covers Purdue athletics like no one else.

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presents: the Story Behind the Sandwich The Burger That Started It All Duane Purvis All-American popular despite odd combination BY ALAN KARPICK AKarpick@GoldandBlack.com This is the first of six feature stories that tells the story behind Triple XXX and its tradition of naming menu items in honor of former Boilermaker legends. P eanut butter and pickle? On a cheeseburger no less? One person's delicacy is another's person's gastric nightmare. But if you have ever been to West Lafayette's famous Triple XXX or its sister restaurant, Route 66, you have heard of the Duane Purvis All-American. And you have heard about its key ingredient: Peanut butter. "Its popularity has skyrocketed, especially in the past few years," said Greg Ehresman, who co-owns the restaurants along with wife Carrie. The Duane Purvis All-American sandwich got a jolt in popularity when Guy Fieri of the Food Network visited Triple XXX in 2007 for a segment on his show, "Diners, Drive-Ins and Dives." "Guy didn't like it when he tasted it," Ehresman said. "The peanut butter takes a little getting used to and, apparently, it didn't work for him. And I put a halfcup of it on the sandwich, instead of the usual tablespoon just to mess with him." But in the world of publicity, just mentioning the sandwich piqued the interest of many. Then, a couple years later, during the Super Bowl XXXVI, a state-wide Duane Purvis was such a heralded athlete that legendary cartoonist and sports commentator Thornton Fisher chose him for one of his drawings. Fisher reserved this honor for the greats of the time, including Babe Ruth and Lou Gehrig. completion for the best sandwich in Indiana ramped things up a lot. For daily headlines on recruiting and other Purdue sports news, check out 74 • Gold and Black IllustrateD • volume 23, issue 6 GBIprint.com GoldandBlack.com

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