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people—and not just those involved in
the industry.
As he reminisces about his career,
Muir believes some of the practical
lessons he had instilled in him as a kid
have shone through on a professional
level.
"When I was a young boy," he says,
"I did a lot of camping and hunting
with my father. He taught me the
importance of always leaving our
campsite better than we found it. I
have tried to apply this 'pay it forward'
philosophy to all aspects of my life,
including throughout my business
career. I certainly hope that my tenure
as president and CEO of the Idaho
Potato Commission has followed that
pattern."
Through it all, Muir has made an
effort to keep close to the growers
and shippers who are the basis of
everything that make Idaho potatoes
such a bankable brand. They've put
their trust in him, and that trust has
yielded perhaps the most trusted
produce brand in the world. As Muir
officially retires this fall, we might as
well put this favorite catchphrase of his
on his professional headstone:
"Every new idea is crazy—until it
works."
Muir was instrumental in gaining the name rights to the
Famous Idaho Potato Bowl. He is pictured here with FIPB
executive director Kevin McDonald prior to the 2014 game.
