SCORE Journal


SCORE Journal - The Official Publication of SCORE Off-Road Racing

Issue link:

Contents of this Issue


Page 2 of 117

SCORE Market Exposure By The Numbers The 2021 SCORE World Desert Championship race season is now in the history books with the 54th BFGoodrich Tires SCORE Baja 1000 Presented by 4 Wheel Parts taking place this November. This special Baja Peninsula race from Ensenada to La Paz took place under extraordinary operating conditions that successfully met the COVID 19 Biosecurity Protocol guidelines executed by SCORE, the racers and fans. The increased entry count of 302 was amazing considering this peninsula race combined teams from SCORE Trophy Truck super teams, to sportsman pooling their resources to make sure their manpower, logistics, and budgets could make the challenging 1,226.35-mile course. This global motorsport event continued to draw entries across the U.S. with 32 states represented, and internationally with teams from 16 countries who participated! Racers, fans and media increased the interest in this race’s activity viewership, with SCORE social media followers and viewers at an all- time high. There was also outside media coverage from the 322 registered media services representing 16 countries. Highlights of these initial numbers for the 54th SCORE Baja 1000 race week from SCORE social media, the October 2021 SCORE Journal magazine SCORE Baja 1000 preview issue, and all social media activity from sponsors, racers, and fans, were the following: Highlights for SCORE Baja 1000 content posts 11/1-30: • SCORE Social Media - People Reached: 5,375,391 • Facebook - People Reached: 4,670,167 , Engagements: 592,024 • Live feed recorded video Facebook Live: - 670,195 – People Reached, 160,014 – Engagements • Instagram - People Reached: 705,224 Views Social Media Analytics 10/1-12/1 Baja 1000 Race content - Total social activity surrounding the Baja 1000 race week. Data includes SCORE, driver, sponsor, team & media activity. Total Social Impact 5,410,000 - Total Interaction on Branded Posts 30,020,000 - Total Video Views Total Impressions 722,500,000 - Impressions on Branded Posts SCORE Journal - October 2021 SCORE Baja 1000 Preview Issue • SCORE Journal October 2021 – 2,005,645 reader / Viewers - SCORE Journal Spanish Edition – October Issue – 511,214 readers – Traffic allocation for Race Week Only 11/13-20 - Race Week Unique Viewers – 2,608,667 Enjoy the issue and see you at the races in 2022. Jim SCORE Journal Marketing & Sales Director Publisher Jim Ryan Editorial DS Media LLC Dan Sanchez Mike Vieria Larry Saavedra Elijah Sanchez Contributors Stuart Bourdon Jack Wright GM Sales & Digital Operations DerDiZ Media Inc. Todd Horne Creative Director DerDiZ Media Inc. Ashley Hanks Horne SCORE Staff Dominic Clark, SCORE Media Operations SCORE Official Photographer Art Eugenio Cover Photo Dan Sanchez, DS Media LLC PUBLISHED BY SCORE MARKETING LLC 465 South Meadows Parkway #6 Reno, NV 89521, 775-852-8907 Cover and contents are protected by copyright and must not be reproduced in any form or in part, without the prior written consent of the publisher.

Articles in this issue

Archives of this issue

view archives of SCORE Journal - SCORE-Journal-December-2021