Potato Grower

February 2022

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Our new television spot is the perfect icebreaker. Find out more at Idahopotato.com For years, our Idaho ® Potato Farmer has been obsessed with finding the Big Idaho ® Potato Truck. But he's got other interests too. In our latest commercial he gives us a glimpse at what he does when he's out chasing the Big Idaho ® Potato Truck. Turns out Idaho ® Potatoes are always top of mind, just like they are with consumers – partly thanks to this long-running TV campaign. Look for it airing nationwide on popular channels including CNN, Fox News, The Food Network, Headline News, Hallmark and more.

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