Issue link: http://read.uberflip.com/i/1443906
WWW.SUGARPRODUCER.COM 29 "Realizing the work and passion that goes into making the product: sugar. These are real people who really love what they are doing." —Zainab Storms, PhD, Food Blogger, Mom Most of our guests had never seen a sugarbeet or sugarcane in real life. Many were surprised that sugarbeets are white. One of our guests had never even been to a farm before! Giving these folks the opportunity to connect with the farms, the process, and the hardworking people who make sugar possible is significant. Most consumers don't understand where any their food comes from, let alone sugar. "It is important that people understand where their food comes from so that they can sort of squelch any anxiety and fear that they have about where these ingredients come from," said Rosanne Rust, another registered dietitian on the sugarbeet tour. It was invaluable to share this experience with these smart, common- sense and connected experts, and it was evident they all learned so much and were appreciative to have had the chance to spend time with us. As Meme Inge, one of the dietitians, so eloquently said, "When people are connected to their food, they can appreciate it more." "We seldom think about the work that goes into producing what we see on the grocery store shelves, and how many people and systems are dependent on that," said Michelle Lopez, a baker and cookbook author who attended the sugarcane tour. "It's so cool to see it go from farm to table to being used in one of my recipes." "I've learned that sugar is not really a highly processed product. The processing is just giving you the purest form of the sugar crystals," said Zainab Storms, another food blogger and mother of two. "It's important for people to know where their food comes from so they feel comfortable purchasing products and more connected to the farmers. People are eager for this knowledge," said Michelle Miller, a.k.a. "Farm Babe," whose video of sugarcane harvest received more than 300,000 views in the first 12 hours after sharing. The events were designed to provide attendees with a memorable and enjoyable experience, and to do so in a way that allowed each participant to share his or her insights with consumers, shoppers, clients and healthcare providers in a way that is most appropriate and compelling for each of them. It was an honor to host such a distinguished group of experts on the two farm tours, to give them a chance to get dirty (literally) and help them appreciate what it takes to deliver real sugar to hundreds of millions of Americans each and every day. Thank you to our hosts and to the entire industry for partnering with us to tell our story! The success of these events has been reaffirming for me and the staff at the Sugar Association, and we are planning to bring more experts to experience this side of sugar in 2022. Stay tuned! n www.brillionfarmeq.com The Heavy-Weight in Pulvi-Mulchers Gets BIGGER. The 3600 Series Pulvi-Mulcher from Brillion features wider working widths, increased trash clearance and reduced downtime in the field. The series is available in 21', 25', 30' and 36' working widths. The 30' model weighs 80% more than the popular WL360 for more clod crushing power. The 36' unit is the widest Pulvi- Mulcher offered by Brillion. All 3600 Series models feature 8" roller axles with heavy-duty bearings that improve reliability and reduce maintenance interruptions in the field. The design includes three rows of two-piece edge bent s-tines on overall 6" spacing. 25" of under frame clearance improves trash flow through the machine. A leveling harrow in front of the rear roller helps level ridges left by the shanks. New to the 3631 series is the 24" Notched Ductile Iron wheel to provide even more clod crushing power with its heavy weight. Brillion, WI 54110 855.320.0373 ©2021 Brillion Farm Equipment Scan this code or visit our website to learn more. 4516-13BrillionFarmEquipment12h.indd 1 4516-13BrillionFarmEquipment12h.indd 1 8/25/21 11:51 AM 8/25/21 11:51 AM