Issue link: http://read.uberflip.com/i/1453947
WWW.POTATOGROWER.COM 43 United Potato Growers of America is a somewhat different kind of national potato organization; UPGA deals directly with the business of producing potatoes. UPGA does this by providing key market data to potato producers, enabling them to consistently secure a fair return on their immense investment. In that role UPGA understands that there are more aspects of the potato production business that lead to on- farm profitability than most producers customarily access. That is why UPGA annually puts on the Potato Business Summit. UPGA supports the potato production business through a grower- direct feed of potato market supply data produced by its large and constantly updating database. This market data enables aligned potato producers to prosper year after year, something that was previously a nearly impossible task. In addition to such direct market data, UPGA also keeps many indirect aspects of the potato production business in front of potato producers. To achieve this, UPGA conceived the annual Potato Business Summit as a lead-in to Potato Expo. During a power- packed morning, growers are brought abreast of economic aspects ancillary to potato production but critical to it. At the Potato Business Summit, growers learn about agricultural economic trends along with global commodity updates in other farm commodities. They are brought up to speed with fresh potato market trends as well as advancements in frozen/process and dehydration markets, both foreign and domestic. Even the latest in field Event of the Year 2022 Potato Business Summit United Potato Growers of America By Buzz Shahan Chief Operating Officer • Broad spectrum, non-selec ve control of post-emergent weeds • Over 10 years of grower and university proven efficacy • Excellent tool in IPM programs to help break chemical resistance • No MRLs or pre-harvest interval • Non-vola le, emulsifiable concentrate FOR ORGANIC PRODUCTION HERBICIDE EC HERBICIDE EC HERBICIDE EC ® FOR ORGANIC PRODUCTION HERBICIDE EC A Fast & Effective Organic Herbicide You Can Trust Approved for Desiccation in Potatoes Contact Shaun Lough to learn more: (509) 669-7600 • slough@westbridge.com ® www.westbridge.com 4096-8WestbridgeAgProducts13s.indd 1 4096-8WestbridgeAgProducts13s.indd 1 11/15/21 11:08 AM 11/15/21 11:08 AM technology is not overlooked. The 2022 Potato Business Summit was held Jan. 5 on the first day of Potato Expo in Anaheim, California, and online. The event was sponsored by United Potato Growers of America, Potato Marketing Association of North America, and United Potato Growers of Canada. Additional sponsors included Vive Crop Protection, AMVAC, John Deere and J.R. Simplot Co. Over 160 people attended in person in Anaheim, and 140 watched online, for a total attendance of over 300. Speakers included Stephen Nicholson of Rabobank, Cedric Porter of World Potato Markets, Liam Glennon of the World Potato Congress (WPC) organizing, John Toaspern from Potatoes USA, and Adrian Saenz of John Deere. UPGA's own Mark Klompien concluded the Summit with a fresh potato market outlook. Videos of the presentations are available at www.potatobusinesssummit.com. PG