Northshore Home magazine highlights the best in architectural design, new construction and renovations, interiors, and landscape design.
Issue link: http://read.uberflip.com/i/1463863
98 SPRING 2022 shop Bernese mountain dog puppy, Mowgli, was our main marketing strategy; he got more engagement than the rugs." It took a few months to sell that first batch, but business grew quickly, thanks to a boost from an Instagram mention by a popular DIY blogger. Within two years, Lindsey bid farewell to her full-time job to focus on sourcing rugs for the brand's 30,000 followers. (Josh, who handles the back end of the biz, followed suit in 2020.) Today @ NewEnglandLoom boasts over 50K followers, and Mowgli still loves the limelight. While the pair hit local antique stores and estate sales occasionally, they procure the bulk of inventory from Turkey. Wholesalers, mostly older men whose families have been in the rug trade for generations, send weekly pallets of vintage and antique oriental rugs in mint condition. "I look through hundreds of photos for every ten rugs I choose," Lindsey says. "Sourcing is the most time-consuming part of the business." Once the rugs land in Wenham and Josh logs them in, Lindsey photographs and takes video from multiple angles, then promotes the beauties on Instagram with pertinent details, such as size, age, and origin. Every Sunday at 8 p.m., the new batch is available The rugs are made with natural dyes. northshoremag.com/nshorehome/ We hand cra each mattress — since 1938! VISIT our NEW location at the Shawsheen Plaza (209 Main Street, Andover). www.portlandmattressmakers.com FEEL GOOD shopping local and FEEL GREAT getting your best night's sleep at an affordable price QUALITY SLEEP starts with a quality mattress C U S T O M E R R E V I E W "Am…ing. ‡cellent customer care. Hand made, reasonably priced, dreamy sleep." —Lauren R.