SCORE Journal

SCORE-Journal-June-2022

SCORE Journal - The Official Publication of SCORE Off-Road Racing

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SCORE BaJa 500 Celebrations! The 2022 BFGoodrich Tires 54th SCORE Baja 500 Presented 4 Wheel Parts was a celebration on many levels. We finally made the turn out of the COVID heavy operation restriction years and were now able to once again return to the traditional start/finish area in Ensenada with all the pageantry and excitement that came back with the huge crowd interactions, Contingency vendor area, celebrity appearances and more. One of these extra activities was Ivan Stewart’s 77th Birthday which was to take place on Race Day, June,4. We were able to have a great gathering to help Ivan celebrate along with his SCORE Baja 500 Grand Marshal position and to share his birthday cake! See the great video in this issue for this night’s highlights along with all the in-depth race action and driver interviews that only the SCORE Journal can provide. Another Milestone for SCORE at this year’s SCORE Baja 500, was the implementation of the Starlink satellite system. This is the long-awaited technology that SCORE has been looking for to be the “magic technology” that would enable SCORE to provide our huge Live Stream audience with a continuous content feed from multiple areas of the vast Baja peninsula that make up all SCORE Baja courses. This system met our expectations and allowed not only the in-the-field drone shots around the course, but interviews, pit action, and even an in-car video camera, that in addition to the video feed, our live stream team was able to conduct an in-car interview during the race! Look for dramatic increases with these programs as we head into the SCORE Baja 400 and SCORE Baja 1000 this year. On a final note, we welcome the addition of Kurt Miller to the SCORE Staff in the SCORE Sales Manager position. Kurt is an industry veteran with experience in most areas of the automotive industry, which includes a media background, that I had the pleasure to work with in the magazine industry days. Kurt’s role will be to grow new business opportunities with SCORE’s media and marketing programs, which have experienced exponential growth in the past many years. This growth has required the next level of staff to address the potential opportunities for involvement with SCORE for 2022 and for the all-important 2023 SCORE 5oth Anniversary season’s programs that will be introduced later this Summer. Please join us in welcoming Kurt to this next adventure. Enjoy the Issue Jim

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