| © 2022 Impartner. All Rights
Reserved.
| © 2022 Impartner. All Rights
Reserved.
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© 2022 Impartner. All Rights Reserved.
CASE STUDY
High local search volume and no reseller visibility on Google Search
Low adoption of marketing programs
(only 20% of the resellers used the marketing funds that was granted by Stanley Black & Decker)
High workload to manage 1:1 marketing activities with resellers
No control of local customer journey on Google Search and reseller web pages
Stanley's Marketing Challenges with Resellers
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