Confidential. Property of Vertiv.
Key Learnings
26
Build your infrastructure first and use automation
to run campaigns on behalf of Partners
Get your people onboard ASAP
Work with your Impartner Team to get insight into
product and best practices
Email & social is "Lead Nurture".
Google Ads is "New Lead Generation"
Build a training tool kit for Internal teams plus
Partners
Consider regionalization
Be prepared to be agile along the way
"if you don't bring new leads to
partners (or only one per
month) you will lose their
attention and engagement".
Isabelle Pampelune
Xerox
