Alliance channels
Transactional channels
Influence/retention "shadow" channels
Influencers
Affiliate
Affinity
Advocate
Ambassador
Co - sell
4 million - plus
Emerging technology
(IoT, AI, automation,
blockchain, quantum,
metaverse, etc)
800,000
Management consultants and
other professional services
2 million - plus
Legal
compliance
100,000
VAR
Retail
Distribution
427,232
MSP
76,700
MSSP
10,000
Telco
agents
30,000
Print
Copy
10,000
Accounting
CPA
300,000
Digital
agencies
200,000
XaaS
Consultants
(implement,
integrate)
100,000
GSI
20
Healthcare
240,000
Transport
120,000
Construction
150,000
ISV
SaaS
No - code
175,000
"New" global technology channel
Source: Canalys estimates, June 2022
Retail
POS
2,500
Pro
A/V
5,000
RSI
1,000
