Visit Savannah and Visit Tybee Island
Visit-Savannah-Brand-Guidelines-Manual
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Contents of this Issue
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2023 Brand Standards Manual
Articles in this issue
Cover
Brand Architecture
Introduction
Mission, Vision & Value Proposition
Our Brand Story
Tone & Personality
Brand Style Guide
Visit Savannah Logos
The Anatomy of the Logo
Logo Variations
Logo Clear Space & Sizing
Improper Logo Use
Brand Color Conversion
Brand Typography
A Note About SAV
Campaign Style Guide
Print Ad Anatomy
Print Ad Lockup
Print Ad Footer
Campaign Photography
Advertising Execution Examples
Print Ad Examples
Collateral Execution Examples
Letterhead
Envelopes
Note Card
Tote Bag
T-Shirts
Polo Shirts
Mug
Online Execution Examples
Digital Banner Campaign
Social Campaign
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