SCORE Journal


SCORE Journal - The Official Publication of SCORE Off-Road Racing

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50th Anniversary Season Opener . The 2023 SCORE World Desert Championship series was introduced spectacularly at the King Shocks 36th SCORE San Felipe 250 Presented by Baja Vida Snacks, taking place March 28th - April 2nd. SCORE also welcomes new sponsors for the 2023 and beyond seasons– Baja Vida Snacks and Rugged Radios will be tremendous marketing partners that will help expand the SCORE series and racer exposure. . This race celebrated the 50th Anniversary season for SCORE International with the return to the legendary beachfront Malecon location for Contingency and Race days. SCORE fans were out in record numbers as they were allowed back to the start/finish line area for Contingency Day, once again a racer and fan experience. . The racer’s favorite race event was evident, with the San Felipe 250 containing 290 entries, making it the third largest racer field in the race’s thirty-six-year history. The additional big news was the record-level class entries in the premier Trophy Truck, Trophy Truck Spec, UTV classes, and the surprisingly top competitive field for the Moto Ironman class. Read all the details in this issue. . The King Shocks 36th SCORE San Felipe 250 Presented by Baja Vida Snacks was also the place for yet another event with Luke McMillin’s overall repeat of his race win in 2022, giving BFGoodrich Tires their 103rd Overall SCORE race victory! A huge testament to not only illustrating a great product’s attributes, but BFGoodrich Tires’ long-term investment in technology and other items in the series growth, including the BFG Pit services, making it possible for many racers to compete in the SCORE World Desert Championship. . Speaking of tires, this issue we focus on the #1 Planned to Purchase product in the next 12 months, The Tire Category. We speak with the major information sources from the top Tire manufacturers in our market for what is the current status and what is being planned for the future. This market overview will be followed by our Annual Tire Product guide providing direct information and videos from the participating Tire Manufacturers. . As you read this, we are working on releasing more exciting new information for the upcoming BFGoodrich Tires 55th SCORE Baja 500. . See you at the races. . Jim . SCORE JOURNAL VP MARKETING & SALES / PUBLISHER Jim Ryan SALES MANAGER Kurt Miller EDITORIAL DS Media LLC Dan Sanchez Mike Vieira Larry Saavedra Elijah Sanchez CONTRIBUTORS Stuart Bourdon Jack Wright GM SALES & DIGITAL OPERATIONS DerDiZ Media Inc. Todd Horne CREATIVE DIRECTOR DerDiZ Media Inc. Ashley Hanks Horne SCORE STAFF Dominic Clark, SCORE Media Operations SCORE OFFICIAL PHOTOGRAPHER Art Eugenio COVER PHOTO GetSomePhoto PUBLISHED BY SCORE MARKETING LLC 465 South Meadows Parkway #6 Reno, NV 89521, 775-852-8907 Cover and contents are protected by copyright and must not be reproduced in any form or in part, without the prior written consent of the publisher. ® PUBNOTE

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