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©
BigCommerce.
All
rights
reserved.
Confidential.
Do your research
— know what they do, how it relates to your
role or your company and then ensure the context is always
centered on their perspective.
Talk to front line leadership of the team you're speaking with, don't
play telephone, go straight to the source.
Make sure you
understand their goals and what they care about.
Don't go on autopilot – be engaged
. If something appears to not
be landing — - call it out!
Make sure you're using everyone's
time effectively.
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Enablement Strategies: Relevant & Engaging
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03
Enablement Strategies
How do you
ensure your
content
relevant &
engaging?
Presentations put people in "audience" mode, you want them in
learning & engagement mode.
Integrate
polls, competition, prizes,
guest speakers, & any other
tools at your disposal to get (and
keep) people engaged.
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