Translation
Despite shorter sales cycles in SMB the time to first sale is still considerable for the
majority of partners. The SMB love affair from investors, board and C - Suite is often
disrupted by these timeline facts leaving to misalignment in the go forward plans.
REALITY
CHECK
This is the hard work! 12
How long does it take your partner
organization to get to a first sale
with a new vendor in the SMB space
once you are fully onboarded?
7% 90 days or less
22% 90 days to 6 months
40% 6 months to 1 year
31% More than a Year
