LET'S BE CLEAR ABOUT
PARTNER MOTIONS
HOW IS
IT SOLD
BILLING
EXAMPLES
THROUGH WITH TO
Vendor
Agent, Direct and
Indirect Referrals
(TSD, ISV, VAD, SI)
Partner sells vendor
solution with other
services and receives
compensation
Partner lacks ability
or desire to handle
entire customer cycle
alone: co - sell model
Billing Party
Co - Sell, Direct
Referrals Partners
Partner has a solution
that they can knit
your solution into:
resale/wholesale
(In - )Direct Resellers
(MSPs, CSPs, VARs and
VADs, SIs, Digital, OEM)
Partner
6
INFLUENCE
Partner has a relationship or
"voice" in the ecosystem that can
be leveraged for your business
awareness, funnel, or closes
Consultant, PRM Platform,
Industry Experts
Selling Party
