Alliances: technology, strategic and business
Measuring partners at point of value
Customer
digital
journey
Referrals, alliances,
consultants,
ambassadors,
influencers, advocates,
affiliates, affinity
Influence
Vendor
selection and
transaction
VARs, agents, dealers,
resellers, marketplaces,
distribution, MSPs /
MSSPs, retail
Land
Retention,
enrichment and
lifetime value
Integrators, consultants,
industry services,
implementors, MSPs /
MSSPs, agencies, ISVs
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