TAM
334 million global customers
$5 trillion in B2B spend
SAM
Go to market
Solution coverage
SOM
Current
capacity, capability,
& coverage
TARGET ADDRESSABLE MARKET
SERVICEABLE AVAILABLE MARKET
SERVICEABLE OBTAINABLE MARKET
Total market for your
product or service
Portion of market you can acquire
based on business model
Percentage of the SAM you can
realistically capture
