17
Keeping beating the drum internally and externally
Explain the WHY to partners
Facilitate the TCMA Partner on - boarding process
Conduct regular Partner on - boarding / training webinars
Incentivize partners to subscribe and use the platform
Keep adding and updating content
Automate To AND Through Partner Communication and Marketing
Execute campaigns on behalf of Partners (2/3
rd
)
Reward sales and marketing teams for evangelizing the platform
Key
takeaways
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9
Scale Marketing with Partners
