16
NOW WHAT?
2| ROI
Attribution & Strategery:
• No free budgets
• Must show attributable success
• No investment without data
Dollars spent in the ecosystem have to be justified. No
more "dandelion" approach. Partnerships teams must
be able to attribute ROI to activities and bring direct -
sales - level maturity to their Pipeline and Funnel
management. Many GTM teams aren't well equipped
to corral all this data, harness it, and leverage it.
1| Ecosystems
Automation across
• New program types
• Hybrid Programs
• Multi - system tech stacks
Indirect GTMs have gotten more
varied. PRM needs be the platform
that supports a holistic view and
automation of the entire ecosystem.
Proliferation of needed Experiences
for more kinds of partners and
programs.
DATA
+
AI
