USER
EXPERIENCE
• To create the best experience
possible, we put investment into
the User Interface and journey
mapping
• Each of the journeys for the
Partner from registration to
accessing the deepest content was
considered and evaluated
• As a Digital Team we created cross
functional groups to provide
feedback and test the changes we
were implementing
• Always eliciting Partner feedback
as to what was working and what
needed further improvement
DIGITAL PARTNER EXPERIENCE 13
