COMMUNICATION
+ ENGAGEMENT
• At the heart of the Digital experience, is a
dedicated comms strategy
• You can build the best platform, but if
you don't shout about it, no one will
come
• Created a simplified marketing calendar ,
with consistent messaging that was
issued
• The entire Ecosystem bought in to what
would be communicated and when ,
with the internal account team notified
first
• We use tools such as Marketo and
Impartner's To Partner marketing and
most recently, their News and Social on
Demand
DIGITAL PARTNER EXPERIENCE 15
