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Executive
Infuencer
Change
Champions
Coach not
quarterback
Risk Mitigator
Innovation:
Solution
Development
"DOT
Connectors"
Analytical
What other soft skills do you
think PAMs need?
Data
Product Strategy/
Technology
Partner Expertise
Vertical Mrkt
Strategy
Operations
Sales: Hunters -
Farmers
Marketing: Demand,
Brand, Product
Business Planning
Finance
What other hard skills do you think
PAMs need?
Soft Skills
Hard Skills
Trust:
Business
Value and
Relationship
Enter: The Strategic Advisor
