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PERSONAL TRUST
§ Congruence between what is
said and what is done.
Empowered commitment.
§ Attitude that allows people to
rely on and have confidence in
people, example, a trusted
sales rep.
INSTITUTIONAL TRUST
§ The reputation that an
organization has for being
trustworthy. A trusted brand.
§ Capability to extend
organizational trust to explore
new dimensions to the
partnership.
The #1 reason partnering alliances fail:
Inability to integrate company cultures.
Trust is the number one ingredient of partnerships.
*High - performance organizations are built on trust. In high - trust companies, 50% higher productivity, 76% more engagement, 74% l ess stress, 40% less burnout
and 29% more life satisfaction. Forbes, May 2020
Two Dimensions of Trust