ANATOMY OF A PARTNER
MARKETING ECOSYSTEM
Most Partner Marketing Programs…
ü Ticks a box on Program requirements
ü Based on revenue
ü Drives tier mobility
ü CFO - friendly
X Doesn't relate to Partner success criteria
X Amplifies the 80/20 rules and sustains it
X It is hard to operationalize regionally
X Leave little room for flexibility & innovation
X Is table - stakes in a competitive multi - vendor environment
Anatomy of a Partner Marketing
Ecosystem
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