GTM Alignment
Alignment can impact a) How much marketing adoption you are likely to get; b) What
kind of Marketing is appropriate for the Partner and c) % of pipeline success and therefore
ROI
19
X Provides IT solutions but their focus is solving digital
transformation as a whole, rather than specially centred
around infrastructure & data centres
EdisonAI - GPT
Y Provides services which specialize in infrastructure and IT
networks, including specifically rapid deployment and
customization
EdisonAI - GPT
Anatomy of a Partner Marketing
Ecosystem
