Anatomy of An Ecosystem 9
80% of Partner Marketing managers cite
"Program Adoption" as their biggest
challenge (IDC, 2022)
Partner Marketing leaders are looking for
scale – but across a matrixed environment
of Partner Skill & Engagement
Partner Marketing success measurement is
no longer limited to number of leads but
also contribution to pipeline
Partner Marketing organizations are limited
at the point of Partner Marketing execution
Pro - active, structured Partner Marketing
programs which have built - in mechanisms
to support adoption & success
Analysis of Partners' skill & engagement to
ensure right investments at the right levels
Fully - managed, whole - funnel demand
generation to ensure ROI & defined
attribution
Multi - regional scale through 3
rd
Partner
subject matter experts with Partnership
experience
Partner Marketing Programs need to adapt
to changing markets, different Partner
needs & competitive environments
Continual visibility & measurement to
optimize program elements for maximized
impact & ROI
