Marketing Skill
The marketing environment for these Partners is not unsubstantial – nearly 60% have
made significant investment in Marketing infrastructure, 54% have significant Customer
Find - ability. This is a HUGE (but varied) engine through which to scale
65%
Company
Age
Between 4 – 11
Years
58%
Some
Marketing
Infrastructure
58%
Active
Company
LinkedIn Profiles
54%
Customer
Find - ability
over 5/10*
*Sherpa's global scale
based on Organic Visibility
17
1
24
4
11
14%
Marketing
Automation
Of any type
Anatomy of a Partner Marketing
Ecosystem
