4. Maniacal Focus
Once we have a shared vision for success and agreed upon
values, we can strip out complexity and friction and applying
"Maniacal Focus" to the key objectives two organizations can
accomplish together for the customer and the market.
Focus everyone's energy and amazing results will follow.
• Apply OKRs or Rocks.
• Value Proposition, Objective is clear, focused, measurable.
• People, systems and processes are aligned.
• Product, GTM, Co Sell – Known, Branded.
• Business Outcomes - measured and monitored across both
organizations and stakeholder groups.
