2024
9
Maximizing Data for Success
regular surveys: Establishing a routine for survey
deployment helps capture valuable insights and track
changes in consumer perception over time.
collaboration with Event operators: Working with third-
party event operators to distribute surveys ensures
comprehensive data collection and enhances the
facility's negotiating power.
Example: By collaborating with event operators, a
sports facility gathers data from a diverse range of
visitors, providing a comprehensive understanding of
their audience's preferences and characteristics.
In summary, leveraging first-party data empowers
facilities to understand their audience and
negotiate effectively with brand partners, while
supplementing with second and third-party data
enhances the value proposition and strengthens
partnerships.
Many brands are unaware of the partnership
opportunities available within community sports
venues. They often are even less aware of the potential
value they will earn through establishing these
partnerships. When venues are armed with a deep
understanding of their consumer, the opportunities
they can offer aligned brands, and the value they drive
for current partners, these facilities are positioned
for success.
For more information about how you can build
an arsenal of first-party data and then leverage it
in your negotiations with current or future brand
partners, connect with BASE Sports Group:
info@basesportsgroup.com
