October '13

For the Business of Apparel Decorating

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Business Watch From Software to Substrate continued from page 10 continued from page 18 Hirings, transfers, promotions ate to maintain good design contrast and composition. Printwear People Polyconcept North America (Pittsburgh) announces two key promotions within its Trimark Powered by Leed's organization. Sharon Willochell is promoted to president of Trimark Powered by Leed's, and Michael Snyder is promoted to vice president of merchandising and national accounts. Willochell has been General Manager of Trimark Powered by Leed's since its launch in July of 2012. Her years of experience with Leed's have enabled her to work with the Trimark Sportswear Group's executive team to build a compelling offering that combines Trimark's apparel design and quality with Leed's service experience. Willochell will continue in her role as chief operating officer of Leed's, in addition to her role as president of Trimark Powered by Leed's. Snyder, who joined the team in 2011 as director of sales and national accounts, has been the driving force in building the sales team to support Trimark Powered by Leed's. Snyder's more than 20 years of experience encompasses retail, global sourcing, design and merchandising, as well as sales and marketing management. His most recent positions were director of Sales and Marketing for Tri-Mountain Apparel and vice president of sales for Hartwell Apparel. Chris Balogh joins Imprintables Warehouse (Masontown, Pa.) as a graphic designer. He has a bachelor's of arts degree from Penn State, and this is his first job in the decorated apparel industry. His primary job responsibilities are assisting with creating advertising and marketing materials as Balogh well as other design work including creating product samples and photography. In addition, he assists with web content and design. pw TO THE PRESSES Upon approval and, since everything was created using spot colors in layers and all type solutions were converted to outlines, separations were pretty much done. To build the white printer, all we need to do is add a couple of composite layers that include colors that require a white base. We also built an overprint "old school" crystalina screen for that bling that is so important to girls (especially cheerleaders). We extended the crystalina a bit with a clear so the colors below would show through and to avoid that "crunchy" feel of traditional, straight-out-of-the-bucket glitter. The other inks were RFU (ready for use), right off the shelf black, red and white. Screens for this particular job were pretty straight forward as well. The white screen was exposed and developed on a 156 tpi (threads per inch) while the other colors went on 230s, all with standard or traditional thread diameter, work hardened and retensioned to a stable 30 to 35 N/cm2. As you may know, the crystalina has large flakes and needs to pass through a 40 tpi screen. Because the thread diameter is so large, this one was tensioned to 50. Print order was arranged with the white printer first, followed by a flash and cool station. Next, the red, then the black, and finally the highlight white (followed by another flash and cool station). The crystalina screen set on top at the end, which allows the colors under it to show through for a multi-colored glitter look. Squeegees were all triple-ply, dual duromoter. For the white printer and glitter, we used a 65/95/65, and the rest were 75/95/75—all at medium speeds and minimal pressure. There were a few ink changes and the run was fairly small, so that was a bit painful. But we ran the job without incident, which is always good. The girls all loved the shirts and have placed a couple of reorders since. Glitter has a way of working very well with clients such as cheerleaders. Funny how that is. pw Datebook OCTOBER VersaCAMM Two-Day Workshop Oct. 4–5; Clifton Park, N.Y. Workhorse Two-Day Screen Printing Workshop Oct. 5–6; Phoenix M&R i-Dot 4100 Training Oct. 9–10; Niles, Ill. Screen Printing 101 Oct. 18; Houston Vastex University: Screen Printing A to Z Oct. 18–20; Camarillo, Calif. NOV E M B E R Embroidery Class Nov. 1; Houston Textile-Tech Screen Printing Class Nov. 8–9; St. Louis M&R Preventative Maintenance Class Nov. 11–15; Glen Ellyn, Ill. M&R i-Dot 4100 Training Nov. 13–14; Niles, Ill. Vastex University: Screen Printing A to Z Nov. 14–16; Allentown, Pa. Screen Printing 101 Nov. 15; Oklahoma City VersaCAMM Two-Day Workshop Nov. 15–16; Clifton Park, N.Y. Printers Boot Camp Nov. 22–24; Scottsdale, Ariz. DECEMBER M&R i-Dot 4100 Training Dec. 11 12; Niles, Ill. – Textile-Tech Screen Printing Class Dec. 13–14; St. Louis A N D B E YO N D … The NBM Show 2014 Jan. 9–11; Los Angeles March 6–8; Arlington June 12–14; Indy Sept. 4–6; Philadelphia Submit Datebook items to: Editor, Printwear magazine, P.O. Box 1416, Broomfield, CO 80038-1416; call (303) 469-0424; or email Please submit at least three months in advance. pw Visit for upcoming dates. 2013 October Printwear PW_OCT13.indd 107 | 107 9/17/13 9:14 AM

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