October '13

For the Business of Apparel Decorating

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Contents | October 2013 | Volume 27 | Number 1 Features 30 the PROMO PRODUCTS SCENE Printwear looks at the promotional products industry and how the offerings within it can help strengthen decorators' businesses. 34 THREE PRODUCTS TO BOOST 4Q SALES Finish the year strong with digital transfer advice from Aaron Montgomery. 38 TECH SHOWCASE: SUBLIMATION SYSTEMS AND SUBSTRATES Find the latest in sublimation technology and compatible substrates in this month's showcase. 44 PINTEREST: A DECORATOR'S BEST FRIEND Kristine Shreve explores how Pinterest can best be utilized as a marketing and selling tool. 62 On Our Cover This month's cover pays homage to our annual Q&A tradition, beginning on page 74. (Image courtesy Thinkstock. com, adapted by Erik Wogen) STYLE SHOWCASE: HEADWEAR Get ahead of the curve with the latest available styles in headwear. 74 Q&A TROUBLESHOOTING GUIDE Industry experts lend their tried and true decorating and business advice in our annual question and answer session. Printwear Password This issue's industry term is: Donut Probe 30 34 38 74 © 2013 National Business Media, Inc., all rights reserved. Printwear (ISSN 1522-7898) is published monthly plus an extra issue in March by National Business Media, Inc., PO Box 1416, Broomfield, CO 80038-1416; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the US: One year, $39; Two years, $68; Three years, $90. Canada: One year, $70; Two years, $130; Three years, $183 (U.S. funds). Mexico/International: One year, $92; Two years, $174; Three years, $249 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Printwear, PO Box 460353, Escondido, CA 92046-0353. All items submitted to Printwear become the sole property of Printwear and National Business Media, Inc. and may not be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Printwear. Opinions expressed in Printwear may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. Used to determine the temperature of an ink film on a T-shirt to ensure proper cure, a donut probe is a nylon "donut" with two wires crossing the hole in the middle. The donut ring is attached with a long wire to a handheld digital thermometer that gives a digital readout of the substrate temperature. When the cross wires are placed directly in the ink deposit (on a test print), it provides an accurate reading of the temperature of the ink. (See page 85) 2 | Printwear PW_OCT13.indd 2 October 2013 9/18/13 12:38 PM

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