October '13

For the Business of Apparel Decorating

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consume a great deal of content, and tend to stick around once they hit the site. For social media professionals, Pinterest may be the holy grail of engagement. For decorators, Pinterest is promotional nirvana—a site that's about visuals which attracts and holds a large audience and encourages that audience to save and share the pins they like. As a decorator, you already know that, regardless of what you decorate, half the battle is showing people what you can do. The other half is showing your customers how they can use what you can do. Pinterest is a perfect tool for satisfying both halves of that equation. SHOW WHAT YOU CAN DO For those who haven't spent a lot of time on Pinterest, an account consists of boards where users can pin pictures with text and links. Each board is centered on a theme that unites the contents of that particular board. Boards can be promotional, aspirational or simply just a place to collect ideas or thoughts. How the boards are used is up to the account holder. For decorators, Pinterest is a great place to showcase work while also presenting potential customers with ideas for what they might hire you to do. Suppose, for instance, that one of your best-selling cat- egories is sports jerseys. You can create a board showcasing those jerseys. You can also ask your customers who are on Pinterest to pin action shots of their teams in your jerseys to those boards. In one shot, you've created a board that's a testimonial (customer pins) and a showcase of your best work (the items you pin). A lot of the boards on Pinterest are aspirational, created around plans for projects, parties, wardrobes or lifestyle changes, and this is another great opportunity for decorators. If you sell rhinestones, create a board of your wildest blinged-out party time T-shirts. If you sell quilts, create a bedroom-themed board and show Why shop Condé Systems? Condé offers everything needed to get into the personalized photo gift business including systems, software, imprintable products, transfer paper & supplies, and instructional videos. Find out how producing full-color, photo quality gifts and awards can help your business be more profitable... call today! Condé specializes in: ê Dye-sub Transfer ê Heat Transfer ê ChromaBlast ) 800-826-6332 8 Use Info # 92 2013 October Printwear PW_OCT13 Ads.indd 45 | 45 9/18/13 11:49 AM

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