October '13

For the Business of Apparel Decorating

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Page 6 of 124

Contents | October 2013 | Volume 27 | Number 1 Columns 6 COMMON THREADS Question everything 12 SELLING SMART The power of sales success 16 SOFTWARE TO SUBSTRATE Cheers! 20 16 52 BUSINESS TRAINER Make it personal 24 GRAPHICS HOT SPOT Innovative transfer solutions 28 INTERNET STRATEGIES Meditating on mobile 112 49 HART of EMBROIDERY Helen Hart Momsen lends insight on how to select the right needle for the job at hand. 52 STITCH SOLUTIONS Jennifer Cox unveils a trendy way for embrioderers to pocket some cash. LAST LAUGH Pre-screen screening 56 COMMON CURES FOR HEADWEAR HEADACHES Headwear is often the cause of many a decorator's dilemma. Erich Campbell looks at solutions to minimize these troubles and achieve the best results. Departments 8 BUSINESS WATCH Watching business 17 WEB WATCH Cool wwwebsites 62 70 Product Highlights Highlighted suppliers' goods 101 InpRINT Industry lit 102 THE LATEST Product reviews 107 "The way you dedicate yourself to the way you think creates the foundation for your entire life. Sales is part of your life and requires a positive attitude as fundamental and foundational to success. " — Jeffrey Gitomer, from Selling Smart, page 12 4 | Printwear PW_OCT13.indd 4 datebook Mark your calendar 108 THE MARKETPLACE Classified ads 110 GET INFO System Advertiser index October 2013 9/17/13 1:52 PM

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