SXSW Eco

SXSW Eco 2013 Program Guide

The digital version of the SXSW V2V Guide is now available! Packed full of information, this guide is a must-read before leaving home, and a great resource on the ground.

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Wednesday OCTOBER 9 Wake Up Call | 9:30am–10:30am | Level 1, Ballroom A Five Barriers to Engagement Most Americans care about the environment, but worldviews, identities and values get in the way of acting on that concern.There are five key barriers to engagement. By understanding the barriers it is possible to overcome them by rethinking what it means to be green. Cara Pike, Climate Access Harnessing Culture to Save the Planet Reverend Yearwood is on a mission to save the planet, but he knows this cannot be done alone. By linking people's cultural expression with their social and political experience, the Rev is teaching the Hip Hop generation to utilize its voice. Rev. Lennox Yearwood, Hip Hop Caucus Shattering the Barriers Brian Merchant of Vice Magazine will explore ways to use the strengths of culture to overthrow it's weaknesses. Brian Merchant, Vice Magazine; Cara Pike, Climate Access; Rev. Lennox Yearwood, Hip Hop Caucus 10:45am–11:45am 3D Printing: The Answer to Global Food Scarcity? Straight out of Star Trek, 3D printing offers the promise of revolutionary change in manufacturing and supply chain management. Is there a solution here that meets global food requirements without the strain on natural resources generated by the Green Revolution, and one that bypasses the privatization of food chains? Join the discussion and challenge your assumptions. CEU: AIA Hod Lipson, Cornell University; Jason Clay, World Wildlife Fund; Jed Davis, Cabot Creamery Cooperative; Michelle Erickson, Erickson Strategies Panel/Dual/Solo | LEVEL 3, MR 9C Changing What's Possible Dr. Martin will discuss the energy innovation ecosystem and the Advanced Research Projects Agency – Energy (ARPA-E's) role in advancing high-impact energy technologies to create a more secure American future. She will highlight the existing portfolio, the innovative new programs, as well as examples of early technical and market success of ARPA-E' projects, including the Tech-2-Market Program. Cheryl Martin, Advanced Research Projects Agency Energy ARPA-E Distinguished Speaker | LEVEL 3, MR 6AB Climate Justice: Science, Advocacy and Equity This session will look at how two very different types of communities are facing a common adversary in climate change. The NAACP addresses climate change with awareness, regulation and advocacy. University of Colorado Boulder's 'Learn More About Climate' program trains teachers about climate change using scientific inquiry. Deb Morrison, University Of Colorado at Boulder; Jacqui Patterson, NAACP Panel/Dual/Solo | LEVEL 3, MR 8AB Making Waves: Solving Marine Plastic Pollution Plastic makes up 60-90 percent of marine debris, with 50 percent of plastic created to be used only once and then discarded. This session will explore effective solutions to stopping the problem of plastic pollution at its source. Panelists will share stories of success and challenges in using market-based innovation, public education and producer responsibility to stop plastic pollution. CEU: AIA Angela Sun, Plastic Paradise Movie; Daniella Russo, Plastic Pollution Coalition; Leila Monroe, Natural Resources Defense Council; Marcus Eriksen, The 5 Gyres Institute; Ryan Williams, Method Products Inc Panel/Dual/Solo | LEVEL 3, MR 9AB Re-envisioning "Scale" We seek scale of impact for economies of scale. Local efforts can seem too slow and limited with so much at stake, but the network power of the richly interconnected and federated Small make possible a very different sort of scaling. Gil Friend, Natural Logic Inc Panel/Dual/Solo | LEVEL 3, MR 5ABC Sparking Climate Interest & Action in Communities How can the public, private and NGO sectors join together to spark interest in individuals and communities to become energy savvy and reduce greenhouse gas emissions? This presentation will draw lessons from the Make an Impact partnership between the Center for Climate and Energy Solutions (C2ES) and leading companies to explore answers to this question. Elizabeth Wytiaz, Bank of America; Jim Hodson, Alcoa Foundation; Katie Mandes, Center for Climate & Energy Solutions (C2ES); Patty Riddlebarger, Entergy Corporation Panel/Dual/Solo | LEVEL 3, MR 8C 10:45am–1:00pm Digital Communication in the Age of Interactivity What do startups, non-profits, large corporations, news outlets and advocacy groups all have in common? They all must rely on digital technology to communicate with their audience. In this workshop, participants will learn how to think, plan and engage their audience like the digirati elite. Geoff McGhee, Bill Lane Center for the American West Stanford University; Jonathan Lewis, Handsome Workshop | LEVEL 3, MR 10AB SXSW Eco | October 7-9, 2013 | sxsweco.com 71

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