Potato Grower

November 2013

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Built to Suit Farm Fab, the company's fabrication wing, has helped Double M grab a greater market share by allowing them to refurb and manufacture custom projects for their customers. "Farm Fab gives us the ability to fabricate custom and/or obsolete repair parts as well as create a whole new product line of our own equipment." in 2001, helping build a larger store front and warehouse. Travis, 32, resides in American Falls with his wife, Alissa, and their two sons, Logan, 10, and Tanner, 6. Mark is president of a company that currently employs 18 full-time workers. "Today's grower is so much more progressive than I ever imagined," Travis said. "It used to be when I got into the business out of high school growers were guys who played with dirt. Now they're playing with iPhones, iPads and laptops." That requires Double M officials to anticipate tomorrow's needs. "Now we're trying to gather as much technology as we can, because we can see how much it has helped growers to continue to make their lives easier," Travis said. Meeting demand "As part of our vision moving forward we want to stay on top of innovative 26 Potato Grower | November 2013 products," Travis said. "We put a large amount of effort into researching new vendors and working with current vendors so we can continue offering the newest and hottest items. "I have an excellent team," Travis said. Everyone stays current with new technologies and products while remembering what still work. "Growers can only upgrade so much equipment every year," Travis said. "People know they can call and ask for something and we'll deliver." Several new irrigation products are available at Double M this year. Among the items are the Starr Track high flotation wheel assembly for standard pivot towers and swing arm corners and the Pivotal Advantage variable rate chemigation panel. Double M also installed two Lindsay Variable Rate Irrigation packages for the BYU-Idaho research farm in Rexburg. Double M Ag & Irrigation 522 Lincoln American Falls, ID (208) 226-2555 www.doublemsupply.com 1801 South 2800 West Aberdeen, Idaho (208) 397-5300

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