Northshore Magazine

December 2013

Northshore magazine showcases the best that the North Shore of Boston, MA has to offer.

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ne Business Women Who Mean Business Women entrepreneurs lead the way on the North Shore and beyond. By Susan Soule Shulins Sheila Lirio Marcelo Founder/CEO, Care.com 201 Jones Rd., Waltham, 877-227-3115, care.com Caregiver Sheila Lirio Marcelo started Care.com in 2007. 162 nshoremag.com December 2013 KJ NB Dec13 BusinessWomen.indd 162 Sheila Lirio Marcelo's online megacompany, Care.com, was inspired by a dilemma she faced when she was a young mother juggling the care of her Filipino parents with that of her kids. "I was sandwiched at an early age; it was a challenge to find trusted care. I knew this had to be an issue for other families." A technology executive, Marcelo decided to harness the power of the Internet to create solutions for families. In 2007, Marcelo launched Care.com, which enables users to locate caregivers—including child care, senior care, tutoring, housekeeping, and pet care providers. Fast forward to 2013. The Walthambased Care.com is now an online kingdom—a caregiving industry site with more than 8.8 million members spread across 16 countries. Marcelo has been featured in major media outlets, has received numerous prestigious awards, and, of course, has her own Wikipedia page. When asked what advice the super entrepreneur would give other women, she replies, "Let go of the perception of perfection. Make choices for your family and career that work for you." photograph by doug levy 10/25/13 12:06 PM

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