ne
Business
Women
Who
Mean
Business
Women entrepreneurs
lead the way on the North
Shore and beyond.
By Susan Soule Shulins
Sheila Lirio Marcelo
Founder/CEO, Care.com
201 Jones Rd., Waltham, 877-227-3115, care.com
Caregiver
Sheila Lirio Marcelo
started Care.com in 2007.
162 nshoremag.com December 2013
KJ NB Dec13 BusinessWomen.indd 162
Sheila Lirio Marcelo's online megacompany, Care.com, was inspired by a
dilemma she faced when she was a young
mother juggling the care of her Filipino
parents with that of her kids. "I was
sandwiched at an early age; it was a challenge to find trusted care. I knew this had
to be an issue for other families." A technology executive, Marcelo decided to harness the power of the Internet to create
solutions for families. In 2007, Marcelo
launched Care.com, which enables users
to locate caregivers—including child care,
senior care, tutoring, housekeeping, and
pet care providers.
Fast forward to 2013. The Walthambased Care.com is now an online kingdom—a caregiving industry site with
more than 8.8 million members spread
across 16 countries. Marcelo has been featured in major media outlets, has received
numerous prestigious awards, and, of
course, has her own Wikipedia page.
When asked what advice the super
entrepreneur would give other women,
she replies, "Let go of the perception of
perfection. Make choices for your family
and career that work for you."
photograph by doug levy
10/25/13 12:06 PM