Fleet Management News & Business Info | Commercial Carrier Journal
Issue link: http://read.uberflip.com/i/215766
NICE CATCH Carrier: Go Logistics, Jacksonville, Fla. Graphics designer: K2 Media Graphics producer: Corr Digital G o Logistics is a refrigerated hauler serving the East and Gulf Coast markets. Looking to stand out to customers in the seafood industry that it serves, company president Kyle Gray decided to apply his marketing budget to these eye-catching trailer graphics that feature the bull mahi-mahi. The company soon will add trailers featuring other regional fish, including the hogfish snapper. "We weren't going to get a billboard or radio ad, so we though if we spent our ad budget on trailers, it would catch people's eyes," says Gray. "It is advertising in the area we want to be when delivering and picking up. We wanted vivid colors." The metal tear-away on the rear of the trailers reveals the bull mahi-mahi swimming in an ocean inside the trailer to reinforce the freshness concept. Why we liked it: "Go Logistics' 'tearing' effect on the sides and back of the trailer makes it stand out – along with the huge fish popping out of the back – but the 3-D effect of the water and the fish on the sides of the trailer really make creative use of the trailer and set it apart from the pack." – James Jaillet, CCJ news editor NEVER FORGET Carrier: Road Scholar Transport, Dunmore, Pa. Graphics designer: Harbor Graphics Graphics producer: Harbor Graphics R oad Scholar Transport is involved with numerous charitable foundations and uses its trailer fleet as a way to draw awareness to the various causes. 93 Cents for Flight 93 (www.93centsforflight93.org) was developed by the Halo Foundation and Mactac, a Road Scholar customer, to raise funds for a 9-11 memorial near the crash site in Shanksville, Pa. "As a company, we try to promote as many foundations as possible," says Jim Zielinski, executive director of Road Scholar Transport. "It's great to have rolling billboards that the foundations don't pay anything for. We pay for the wraps as our contribution." Why we liked it: "The eagle's profile flows perfectly with the profile of the tractor, and it's an eye-popping and unique highlight to an overall nicely done patriotic package. If this truck is in your line of sight, it's going to grab your attention, and you're going to look twice." – Jason Cannon, Successful Dealer online managing editor COMMERCIAL CARRIER JOURNAL | DECEMBER 2013 43