Issue link: http://read.uberflip.com/i/215772
A D V E R T O R I A L "ONCE ARCH TYPE IS ESTABLISHED SKATERS CAN BE FITTED FOR CUSTOM INSOLES THAT MAXIMIZE FIT AND PERFORMANCE." tive plan to measure player foot size to make sure they get the right sized skate. Welcome to the Total Hockey CCM Speed Center, exclusive to all 19 Total Hockey stores in the United States (go to www. totalhockey.com for store locations). "Total Hockey challenged us to come up with concepts to launch the CCM RBZ skate and to create impact in stores. The speed center concept took root out of those discussions," said Bob Fallen, who oversees U.S. Trade Marketing efforts for Reebok-CCM Hockey. "The spacious skate-fitting areas in their stores all share a similar design and we worked with their marketing team to come up with a solution that would attract attention while also providing a useful service to Total Hockey's customers." The Speed Centers are equipped with a specially designed foot disc that measures the foot's arch height and size through heat transfer, allowing Total Hockey staffers to determine whether the skater has a Low, Medium or High arch. Once arch type is established skaters can be Total Hockey's CCM Speed Center Ensures fitted for CCM Custom Insoles that maximize fit and performance. Players Have the Right Sized Skates "You're always going to have a player who grows out of their skates eventually," ognized power skating instructor. "If a skate HANCES ARE YOU'RE not said Joe Altnether, brand manager at Total is too big for you, it will end up wobbling going to see a hockey player Hockey Tech. "But it's very important to around, your ankles cave and you literally skate out onto the ice with a get the right fitted skate. In can't skate. If they're too tight jersey too small or a helmet too our minds, skate fit is paraor they don't fit your arch, big. It's no secret that gear that doesn't fit a T O TA L H O C K E Y mount to anything else. It's they hurt and you don't want player correctly can not only be unsafe, but I N T H E S TAT E the number one concern we to skate. A skate should fit like also isn't going to help a player perform at OF HOCKEY have for players coming in. a leather glove with no slack. the top of their game. We want to make sure they "Without a proper skate fit, A player's hockey skates should be no Maplewood 1845 County Rd. D have the absolute best fit for based on your individual needs different. 651-777-7410 their foot and preferences of your feet, The center of hockey revolves around "The great thing about the you're not going to be able to skating ability, at any position. Because of Minnetonka CCM RBZ's is they are formimprove your skating skills. It's the emphasis in that basic hockey skill, hock14200 Wayzata Blvd. able to a lot of foot types. just going to be more difficult." ey players of all ages want to make sure that 763-208-3494 Skate performance starts Total Hockey and CCM things fit just right when it comes to their Edina with a great fit." wanted to help eliminate that skates. 4210 W.78th St. Check out the Total possibility. Well versed in the So what happens if your skates don't fit 952-831-0021 Hockey CCM Speed Center importance of skates to a correctly? for yourself and change your hockey player, the two compa"It's critical to have a pair of skates that Burnsville skate fitting experience. nies came up with an innovafit you," said Laura Stamm, a nationally rec14150 Nicollet Ave. S. Sizing Up Skates C 952-831-0021 14 MINNESOTAHOCKEYJOURNAL.COM // DECEMBER.2013