Northshore Magazine

Correspondence ne Business Women Who Mean Business Women entrepreneurs lead the way on the North Shore and beyond. By Susan Soule Shulins Sheila Lirio Marcelo Founder/CEO, Care.com 201 Jones Rd., Waltham, 877-227-3115, care.com Sheila Lirio Marcelo's online megacompany, Care.com, was inspired by a dilemma she faced when she was a young mother juggling the care of her Filipino parents with that of her kids. "I was sandwiched at an early age; it was a challenge to find trusted care. I knew this had to be an issue for other families." A technology executive, Marcelo decided to harness the power of the Internet to create solutions for families. In 2007, Marcelo launched Care.com, which enables users to locate caregivers—including child care, senior care, tutoring, housekeeping, and pet care providers. Fast forward to 2013. The Walthambased Care.com is now an online kingdom—a caregiving industry site with more than 8.8 million members spread across 16 countries. Marcelo has been featured in major media outlets, has received numerous prestigious awards, and, of course, has her own Wikipedia page. When asked what advice the super entrepreneur would give other women, she replies, "Let go of the perception of perfection. Make choices for your family and career that work for you." Caregiver Sheila Lirio Marcelo started Care.com in 2007. 162 nshoremag.com December 2013 10/25/13 12:06 PM Not-So-Guilty Pleasures I love these special days when I come home to my new issue of Northshore magazine. Gonna kick back and enjoy the finer things in life! Pam Aiello, via email Resident Writer I very much enjoyed your feature on Andover in the December issue ["Old School, New Scene," page 80], but I think you may have overlooked one of its notable residents, writer Andrew Coburn. He is the author of 12 novels, one novella, and numerous short stories. Three of his novels have been made into French films, which are currently enjoying a new life on European television, and which inspired movie $ Maggie Shepherd via eMail photograph by doug levy KJ NB Dec13 BusinessWomen.indd 162 share your thoughts on northshore content: kiley@rmsmg.com '' i always enjoy reading about entrepreneurial types, and this was extra special, given the variety of ventures covered. thanks for the inspiring read!" nshore mag.com spinoffs in Germany, Japan, Spain, Italy, and other countries. He was nominated for an Edgar Award for his novel Goldilocks, which is being considered for an American movie or television production. Another of his novels, The New York Times bestseller titled The Babysitter, is now being considered by another American movie producer. His short story Plum Island is in the 10th anniversary issue of Contrary Magazine as one of its "All Time Top Ten" stories. Just thought you'd like to know. Bernadine Casey Coburn, via email Dear Bernadine, My goodness, Mr. Coburn is a very accomplished individual! And we are lucky to count him among our residents. It sounds like he might make a great subject for an author profile story. Thank you for bringing him and his work to our attention. We will take his story under advisement. Quick Notes Kudos to Northshore for choosing to spotlight successful businesswomen in our area ["Women Who Mean Business," page 162]. I always enjoy reading about entrepreneurial types, and this was extra special, given the variety of ventures covered. Thanks for the inspiring read! Maggie Shepherd, via email I was up in the area visiting family for the weekend and saw the December issue while having dinner at the Emerson Inn by the Sea in Rockport. It looks great! Michelle Cutler, via email Newcomer I recently moved to the North Shore and found myself reading Northshore at the Andover Inn. I love your magazine. It's the perfect introduction to the best restaurants and shopping in the area. I especially enjoyed "Taste Trotting" in your December issue. I love learning about the North Shore's diversified culture and will attempt to make the pumpkin Baklava [page 219] for Christmas. I also enjoyed learning about the nonprofit Beverly Bootstraps. It's amazing to see what a community can accomplish when coming together. The after-school homework and literacy programs they offer must be invaluble to those in need in the community. Thank you for presenting such a balanced mix of stories. I've learned so much already from the publication. Elizabeth Downey, via email Dear Elizabeth, Thank you for the kind letter. Welcome to the North Shore. Keep reading to learn more about this beautiful region we call home! Editor Corrections On page 92 of the December 2013 issue, we incorrectly identified Dr. and Barbara Herzog as Dr. and Mrs. Herdze. 10 nshoremag.com January/February 2014 JanFeb14 Letters.indd 10 11/22/13 2:57 PM

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