GBI Magazine

Gold and Black Illustrated, Jan.-Feb. 2014

Gold and Black is a multi-platform media company that covers Purdue athletics like no one else.

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help. I really appreciate the people who stayed in the club and premium seats have done. We can't afford to waver right now, and that's all the way up and down the line. If we do not waver, we will have a success. I can't tell you how quickly it's going to come. I don't know. But I think you'll start to see that improvement. "The last thing we need to do right now is any one of us in the chain from the board down to the fans with all of us in between, we all have to say, 'We're going to Pasadena. We've done it before. We're going to do it again.' They've got to have a little bit of confidence that we've got a good leader, and we do. They're going to have a little bit of confidence that we're going to follow this plan, do, check, act, cycle and get ourselves in position where we're back in contention, put ourselves in a position where we're not just fighting to make a bowl, we're fighting for a championship. The last period of time, we were fighting to get in a bowl game. It caused troubles for our fans because they thought that was our aspiration. We'd say, 'No, no, it's not.' But you've got to get on the ladder to be able to move up. What we're saying now is we've re-set the aspirations. I'd rather shoot as high up as we possibly can than shoot an aspiration down here and come in here. You've got to aim up here. But to do that, we did have to invest. So I do need people ... don't be a short-term shareholder, be a longterm investor." Gold and Black: Did it hurt the bottom line at all, the way the season went? 26 IllustrateD volume 24, issue 3 Notre dame series to break Purdue will play Notre Dame in Lucas Oil Stadium in Indianapolis in 2014, before the series takes a break for six seasons. The announcement on Dec. 19 detailed the future of the series, which has been continuous since 1946. Following the six-year break, Purdue will host ND in 2020 and play in South Bend in 2021; the teams won't play in '22 or '23. Then, the series picks up again in 2024 at Purdue, at Notre Dame in 2025 and at a neutral site in 2026. Athletic director Morgan Burke said he and Notre Dame AD Jack Swarbrick "worked every angle" to try to keep the programs' football series continuous. "I don't think our football program depends upon playing Notre Dame, and I don't think Notre Dame's football program depends upon playing Purdue," Burke said. "Having said that, these two schools have played a lot of games against each other. We have a lot of things in common. We have a lot of respect for each other. I don't like to see traditions broken, which is why we tried to look at it into the future and create a pathway so people wouldn't think there was some kind of chasm between the schools." Next season's game at Lucas Oil, originally scheduled to be in South Bend, will be at 7:30 p.m. and televised by NBC. It still will be considered a home game for the Irish, but Purdue will have access to 10,000 seats, twice the normal visiting-school allotment. Purdue also announced other schedule adjustments, the most notable among them adding Virginia Tech to the schedule in 2015 for a home game and returning the road game in 2023. The previously scheduled game against Eastern Kentucky was moved from 2017 to 2016, and the date for the Cincinnati game in 2016 was moved from Sept. 3 to Sept. 10. As previously reported, Purdue will play Missouri in 2017 and 2018, though there has not been a contract signed. "At the end of the day, this is going to give Purdue an opportunity to bring some people into Ross-Ade Stadium we haven't been able to do," Burke said. "So you're going to continue to see a BCS-type conference (opponent) in here and you're also going to see an extra Big Ten game, both of which are something our fan base said they'd like to see, a schedule that has more strength to it and that's what we're trying to create." — Stacy Clardie Burke: Sure. Sure. I can't tell you the exact number. But we didn't hit our budget in football revenue, I can guarantee you." Q: How would you define progress? Burke: "I'll come back to what I've said in the past, the variability of our play over the last few years has not been very good. We've been all over the map. I'd say even this year, we lost the games, we still had games, we probably played Michigan State as well as almost f

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