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Performance & Hotrod Business February '14

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Motovicity Named WD of the Year Motovicity Distribution, Madison Heights, Mich., has been named SEMA Warehouse Distributor of the Year. The award recognizes Motovicity's "continuing efforts to perpetuate and improve upon the warehouse distributor concept of product distribution in the automotive specialty equipment industry," according to the company. Motovicity is a warehouse distributor that represents more than 150 performance brands and stocks more than 300,000 items across an inventory of nearly 20,000 SKUs. "We're honored and humbled to receive this recognition by SEMA and our peers in the industry," said Dave Ziozios, Motovicity CEO. "We owe this recognition to our customers, our employees and to our brands, for giving us this great opportunity to raise the bar for the performance aftermarket industry and our customers." It was the first time Motovicity has received the award, but the company has been a finalist in past years. "The Warehouse Distributor of the Year Award is all the more special because the winner is selected by peer manufacturers in the industry," said Chris Kersting, SEMA president and CEO. "It is the highest praise for a job well done, and Motovicity Distribution is to be congratulated for their achievement in 2013." MAHLE Uses IncentiveBased Product Training MAHLE Clevite, Farmington Hills, Mich., recently partnered with eXperticity to provide product training for its Victor Reinz gasket product line. The product training offers counterpersons, salespersons and other important employees of warehouse distributors and retailers incentives as they complete courses with eXperticity, according to MAHLE. Each course consists of a video communicating the key features, benefits and selling points of Victor Reinz gaskets. As a user completes a course, they receive points to redeem for MAHLE Clevite hats and shirts. "By partnering with eXperticity, we've added a unique component to our customer training program with incentive-based product training," said Ted Hughes, marketing manager for MAHLE Clevite. "Educating the employees at our distributors will help grow their sales as well as ours. These training courses provide an informative and educational way to help improve the overall sales process." February 2014 PHBFEB.indd 9 n Performance & Hotrod Business n 9 1/3/14 11:44 AM

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