Performance & Hotrod Business February '14

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Enerpulse Videos, Website Honored Enerpulse Inc., makers of the Pulstar Pulse Plug, received two Automotive Communication Awards (ACA) for its website and consumer awareness videos. The Automotive Communication Awards, which are sponsored by the Car Care Council Women's Board and supported by the Automotive Communication Council, are designed to recognize companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts, according to Enerpulse. "We are pleased to be recognized for our marketing efforts by our peers in the aftermarket," said Bryan Templeton, CFO and product manager for Enerpulse. "I want to especially thank our marketing partners, The Marx Group, Shape Web Designs, and Stationality, who helped us reshape the creative direction of our brand and translate that into a user-friendly and informative website experience." Enerpulse's website ( was unveiled earlier this year. It includes visuals and technical information on how to install Pulstar Plugs. The three new consumer awareness videos feature overviews of Pulstar Pulse Plugs and testimonials from notable users such as members of the Sonoma County "Good Old Boys" motorcycle club and Dean Hummer, a legendary Harley-Davidson biker. The ACA awards were presented at the 16th Car Care Council Women's Board reception during this year's AAPEX show in Las Vegas. ACAT Global Acquires Whitman Manufacturing Charlevoix, Mich.-based Advanced Clean Air Technologies (ACAT) Global, manufacturers of catalytic converter substrates, recently acquired Milton, Ontario-based Whitman Manufacturing, a maker of custom automotive mufflers and exhaust system components for aftermarket and OEM applications. "Small engine and power equipment emissions regulations continue to become more stringent," said Joe A. Moch, CEO of ACAT Global, in a press release. "The Whitman organization brings muffler and sound attenuation expertise into our portfolio, which can be packaged with ACAT's advanced emissions technology. This makes us an ideal partner to assist small engine and specialty equipment manufacturers to meet their exhaust and emissions needs." ACAT's purchase of Whitman is effective immediately and is its second purchase of a Canadian exhaust system manufacturer in the last six months. In August, ACAT purchased Barrie, Ontario-based Emico. The bulk of Whitman's product offerings consist of customdesigned muffler and exhaust components for original equipment manufacturers of small engine-related equipment, according to the press release. "Joe Moch and ACAT are quickly becoming a major part of the exhaust after-treatment business," said Gerald Whitman, who founded Whitman Manufacturing in 1989. "In addition to strengthening our OEM position, the two companies' aftermarket product lines complement each other nicely, offering expanded coverage in the marketplace." 10 n Performance & Hotrod Business PHBFEB.indd 10 n Meyer Distributing Adds Shreveport Cross-Dock Jasper, Ind.-based Meyer Distributing has added a crossdock facility in Shreveport, La., which will have a direct feed from its Dallas distribution hub. "The Shreveport cross-dock is another step in Meyer's plan to set up improved infrastructure in the South," said Gary Filipski, Meyer sales manager for the southern region. "Many accounts that were second-day delivery will now be first-day, as well as receiving additional deliveries each week." Southern cities such as Tyler, Longview, Shreveport, Ruston, Monroe, El Dorado, and Texarkana will benefit from the expansion, according to Doug Thomas, Meyer outside sales manager for the southern region. "We hope our current customer base will embrace additional avenues for revenue creation as Meyer invests more heavily in exhaust, tire and wheel distribution," Thomas said. This year, Meyer has also added cross-docks in Lexington, Ky.; Indianapolis; Binghamton, N.Y.; Worcester, Mass.; Champaign, Ill.; and Abilene and Lubbock, Texas; as well as distribution hubs in East Hanover, N.J., and Iowa City, Iowa. Starksen New ACT CEO; Nunez Heads to PWA Dirk Starksen, Advanced Clutch Technology (ACT) founder and president, will assume the position of CEO following the resignation of Tracie Nunez, who left the Lancaster, Calif.-based company to join the Performance Warehouse Association (PWA) as president. "It has been a privilege to work with Tracie over the past 15 years," Starksen said. "Although I feel a sense of loss and sadness with her departure from ACT, I support her decision and look forward to the leadership she will offer our industry in this new capacity." PWA represents 365 member companies, which provide a large number of products to the automotive aftermarket. It hosts an annual conference for member manufacturers and distributors to meet privately and discuss future business plans. "It has been an honor to work with ACT's customers, vendors and business partners," Nunez said. "It has been a privilege to lead the ACT team and I'm very grateful for their support in my new, exciting chapter. I look forward to staying in touch." Nunez replaces John Towle, who will now serve as PWA president emeritus. "The timing is right for some new thinking and to turn over the leadership of PWA," Towle said. "Tracie brings a proven track record of building strong, long-lasting relationships and a collaborative nature in working with customers and staff. I foresee continued growth in member services for many years to come." Meanwhile, the PWA board of directors also voted to promote LaNell Richard to vice president as she continues to handle the day-to-day operations of PWA, the release noted. February 2014 1/3/14 11:45 AM

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